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UI Design Elements

Website Discovery

Tell us about
your vision.

Tell us about
your vision.

Tell us about
your vision.

16 strategic questions. Takes about 7 – 8 minutes. Your answers shape everything — no detail is too small.

15 QUESTIONS

~ 8 MINUTES

CONFIDENTIAL

01 — Your Business

Be specific. "We help X achieve Y" is more useful than a tagline.

2. What’s the #1 thing your website needs to do for your business?
Generate leads
Book consultations
Sell products
Build credibility
Showcase portfolio
Other

Generate leads? Book consultations? Sell products? Establish credibility? Pick one.

Age, profession, mindset, what keeps them up at night. The more real the better.

02 — Positioning

Share URLs if you can. What do they do well? Where do they fall short?

5. What's the one thing you want visitors to feel within 5 seconds of landing on your site?
Trust & credibility
Premium & exclusive
Modern & innovative
Bold & energetic
Safe & reliable
Other

First impressions matter.

6. What’s the ONE action you want visitors to take?
Submit enquiry
WhatsApp / call
Book appointment
Make a purchase
Request quotation

If they only do one thing, what should it be?

03 — Design Direction

Tell us what specifically you like about each. Layout, feel, copy, animations?

Pick all that apply — or describe it in your own words below.

9. Do you have existing branding? What's on the table?
Full brand kit — use it
Logo only — you do the rest
Starting from scratch
Existing brand needs refresh

Logo, colors, fonts — what exists and what can we evolve?

04 — Content & Pages

11. Who is writing the copy — you or us?
We'll write it
You write it for us
We start, you refine
Not sure yet
Other

No judgment either way.

05 — Growth

12. How important is SEO for you?
Very important
Nice to have
Not necessary

Do you want people to find you on Google?

13. How do customers currently find you?
Google search
Social media
Referrals
Paid ads
Not sure

What’s working right now?

06 — Timeline & Budget

14. When do you need this live — and is there a hard deadline?
ASAP
4 - 6 weeks
2 - 3 months
Flexible

Launches, events, campaigns, investor meetings… tell us what's driving timing.

15. What's your realistic budget for this project?

Honest numbers lead to honest proposals. We'll make the most of your investment.

07 — Final Word

Bad experiences with agencies? Something that absolutely cannot be repeated? Big picture dreams? Let it out.

PRO TIP

The more detail you give in Q1–Q5, the stronger the creative direction. Vague inputs produce average outputs.

What happens next

We review your answers within 48 hours and send a tailored proposal with scope, timeline, and investment.

Let’s discuss how we can elevate your digital presence.

Your budget*

Work

together

FULL SERVICE WEB DESIGN AGENCY - BASED IN SINGAPORE -

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